WALGREENS PHOTO PRINT  |  ART DIRECTION & PRINT DESIGN

THE HOLIDAY PHOTO CATALOG

During my 3 years at Walgreens Corporate Creative headquarters in downtown Chicago I worked on a all aspects of the e-commerce journey. This included conceptualizing and art directing the design of the in-store Photo Holiday catalog that was distributed nationally to over 8,500 stores. A general holiday theme was distributed across all e-commerce channels while also incorporating the Photo brand. Product lists from Marketing were assessed for all Photo specific products that needed to be featured in the catalog and from there I story-boarded how each and every page would highlight the unique Walgreens photo experience. We assembled a shoot with local photographers where I art directed the compositions and styling of the page layouts, and afterwards assembled production lists for layouts in InDesign and worked on the type setting and layouts with the production team before it was distributed nationally.